Amway – Agent Management


Concept / Use Case

To develop Amway’s LINE OA to serve 4 strategic areas; Social Commerce, CRM, Personal Management, and Network Expansion

Project Detail

  • Recommend and develop new LINE OA features based on strategic areas and customer behavior
  • Design UX/UI and interview Amway’s customers to test recommended features
  • Develop Dynamic Richmenu that allows multiple user types (Agents/Customers) to interact within a single LINE OA while collecting behavioral activities
  • Develop products purchasing function, basket recommendations and Agents’ goal tracking system


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